GMP IPO Watch
Novus Loyalty IPO Day 3: Retail Category Fully Booked as Investors Weigh AI Growth vs. "Aggressive" Pricing
As the ₹60.15 crore Novus Loyalty IPO enters its penultimate day on March 19, 2026, the re...
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N
SME IPO
LISTED
NSE, BSE
NOVUS
Novus Loyalty IPO
Novus Loyalty IPO details, live grey market premium (GMP), dates, price band, lot size, subscription & review.
Live GMP Today
₹0
+0.0%
Est. Listing: ₹146.00
Price Band
₹139 - ₹146
Per equity share
Lot Size
1000 Shares
Min Invest: ₹2,92,000
Issue Size
₹146 Cr
Total Public Offering
Issue Dates
16 March 2026 – 19 March 2026
Bidding period
Subscription
0.89x
Total overall demand
Novus Loyalty IPO Details
Key facts at a glance| IPO Open Date | 16 March 2026 | IPO Close Date | 19 March 2026 |
|---|---|---|---|
| Basis of Allotment | TBA | Listing Date | 24 March 2026 |
| Price Band | ₹139 - ₹146 per share | Face Value | ₹10 per share |
| Market Lot Size | 1000 Shares | Min Investment (Retail) | ₹2,92,000 |
| Total Issue Size | ₹146 Cr | Issue Type | Book Built Issue IPO |
| Fresh Issue | — | Offer for Sale (OFS) | — |
| Listing At | NSE, BSE | Issue Category | SME Issue |
| Registrar | TBA | ||
Novus Loyalty IPO Timetable (Tentative Dates)
| Event | Tentative Date | Status |
|---|---|---|
| IPO Open Date | 16 March 2026 | Confirmed |
| IPO Close Date | 19 March 2026 | Confirmed |
| Basis of Allotment | TBA | Tentative |
| Initiation of Refunds | TBA | Tentative |
| Credit of Shares to Demat | TBA | Tentative |
| IPO Listing Date | 24 March 2026 | Tentative |
| Cut-off time for UPI Mandate Confirmation | 5:00 PM on Closing Day | Deadline |
* Note: Timelines are tentative and subject to regulatory confirmation. UPI mandate approvals must be completed by 5:00 PM on the IPO closing day.
Novus Loyalty IPO Lot Size & Investment Details
Application limits for Retail and HNI investors| Application Category | Lots | Shares | Amount (at Cut-off) |
|---|---|---|---|
| Retail (Min) | 2 Lots | 2,000 Shares | ₹2,92,000 |
| Retail (Max) | 2 Lots | 2,000 Shares | ₹2,92,000 |
| S-HNI (Min) | 3 Lots | 3,000 Shares | ₹4,38,000 |
| S-HNI (Max) | 6 Lots | 6,000 Shares | ₹8,76,000 |
| B-HNI (Min) | 7 Lots | 7,000 Shares | ₹10,22,000 |
Novus Loyalty IPO Live GMP & Movement History
Daily unofficial grey market trends
Current Grey Market Premium
₹0 +0.0%
Estimated Listing Price
₹146.00
| Date | IPO GMP (₹) | Estimated Listing Price | Estimated Listing Gain (%) |
|---|---|---|---|
| 19 Mar 2026 | ₹0 | ₹146.00 | +0.00% |
| 18 Mar 2026 | ₹0 | ₹146.00 | +0.00% |
| 16 Mar 2026 | ₹0 | ₹146.00 | +0.00% |
Disclaimer: Grey Market Premium (GMP) figures are purely unofficial and indicative rates traded in the unregulated grey market. GMP is highly volatile and does not guarantee the actual listing price. Always consult a SEBI registered investment advisor before bidding.
Novus Loyalty IPO Subscription Status
Demand breakdown by investor category
Retail
1.23x
QIB
0.89x
NII / HNI
—
Total
0.89x
About Novus Loyalty
Novus Loyalty IPO Reservation & Share Quotas
| Investor Category | Shares Offered | Shares (%) |
|---|---|---|
| Anchor Investor | 11,30,000 Shares | 27.43% |
| QIB (Ex. Anchor) | 8,10,000 Shares | 19.66% |
| NII Shares Offered | 5,85,000 Shares | 14.20% |
| Retail Shares Offered | 13,65,000 Shares | 33.13% |
Novus Loyalty IPO Anchor Investors
| Anchor Bidding Date | March 16, 2026 |
|---|---|
| Anchor Investors List | — |
| Shares Offered | 11,30,000 Shares |
| Anchor Size | ₹— Cr. |
| Lock‑in Period End Date (50% Shares – 30 Days) | — 2026 |
| Lock‑in Period End Date (50% Shares – 90 Days) | — 2026 |
Novus Loyalty IPO Important Dates
| Particular | Dates |
|---|---|
| IPO Open Date | 17 Mar 2026 |
| IPO Close Date | 20 Mar 2026 |
| Basis of Allotment | - |
| Refunds | - |
| Credit to Demat Account | - |
| IPO Listing Date | 25 Mar 2026 |
Note: The timeline for ನೋವಸ್ ಲಾಯಲ್ಟಿ IPO is tentative and subject to change.
Novus Loyalty Promoters and Shareholding Pattern
| Promoters | Deepak Tomar and Sweta Singh | |
|---|---|---|
| Particular | Shares | % Share |
|---|---|---|
| Promoter Holding Pre Issue | 1,22,50,200 | 95.62% |
| Promoter Holding Post Issue | 1,55,50,200 | —% |
Novus Loyalty Objects of the Issue & Utilisation of Proceeds
To Be Updated Soon
About Novus Loyalty IPO
Novus Loyalty, founded in 2011, is one of the leading companies to offer loyalty and rewards solutions using its technology platform. The firm provides both ready-to-use and customizable solutions, such as point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Its services cater to various industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. Its platform offers both On-premises and SaaS (cloud-based) solutions with AI analytics. Novus loyalty has set its presence in both the domestic market, in states like Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, and the international market in the UAE, USA, Australia, and Puerto Rico.
Novus Loyalty Company Financial Report
To Be Updated Soon
Novus Loyalty Company Valuation & Key Performance Indicators
To Be Updated Soon
Novus Loyalty Peer Group Comparison
To Be Updated Soon
Novus Loyalty Lead Managers & Merchant Bankers
- Smart Horizon Capital Advisors Pvt.Ltd.
Novus Loyalty IPO FAQs
Novus Loyalty IPO opens for subscription on 16 March 2026 and closes on 19 March 2026.
The price band for Novus Loyalty IPO is set at ₹139.00 to ₹146.00 per share.
The minimum market lot size is 1000 shares. A retail investor can apply for a minimum of 1 lot requiring an investment of 2,000 Shares (₹2,92,000).
The latest Grey Market Premium (GMP) for Novus Loyalty IPO is ₹0.00. GMP represents the unofficial premium at which shares trade prior to listing.
The basis of allotment for Novus Loyalty IPO is tentatively scheduled for TBA, and shares are expected to list on the stock exchanges on 24 March 2026.
The registrar details will be confirmed in the official prospectus.
Novus Loyalty IPO Analysis & Articles
