1. Subscription Pulse: Retail Leads, HNIs Wait
As of the close of Day 2 and moving into Day 3, the demand shows a classic SME pattern where smaller investors jump in early while larger funds wait for the final hours.
Overall Subscription: ~0.88x (Closing in on full 1x status).
Retail Portion: 1.22x — Already oversubscribed.
QIB (Institutions): 0.89x — High interest from the anchor portion (₹16.5 Cr) has provided a strong floor.
NII (HNIs): 0.09x — Currently the quietest segment; a surge is typically expected on the final day (Friday).
2. The Business Model: SaaS vs. On-Premise
Novus Loyalty stands out because it doesn't just offer a one-size-fits-all app. They provide two distinct ways for brands like banks and e-commerce giants to keep customers:
SaaS (Cloud): A subscription model that’s easy to scale—perfect for fast-growing fintechs.
On-Premise: Installed on the client's own servers—essential for large banks with strict data security and compliance needs.
3. Critical IPO Details & Final Deadline
If you are planning to bid today or tomorrow, keep these "heavyweight" SME numbers in mind:
| Event / Detail | Information |
|---|---|
| Bidding Closes | Tomorrow, March 20, 2026 (5:00 PM) |
| Price Band | ₹139 to ₹146 per share |
| Lot Size (Retail Min) | 2,000 Shares (2 lots) |
| Minimum Investment | ₹2,92,000 |
| Allotment Date | Monday, March 23, 2026 |
| Listing Date | Wednesday, March 25, 2026 (BSE SME) |
4. The "Bumper" Profit Debate
The most talked-about part of the Novus IPO is their recent financial jump.
The Surge: The company reported a net profit of ₹5.80 crore for just the first half of FY26 (H1), which is significantly higher than their total FY25 profit of ₹3.58 crore.
The Analyst View: Some experts, like Dilip Davda, have raised "eyebrows" at this sudden spike, suggesting the pricing might be aggressive. However, the company attributes this to their new AI-driven modules and higher-margin international contracts.
5. Grey Market (GMP) Update
The GMP remains at ₹0.
What this means: In the unofficial market, there is no "extra" price being paid for these shares yet. This usually signals that the stock might list very close to its issue price of ₹146.
Investor Strategy: This is currently being viewed as a "Fundamental Play" rather than a "Listing Gain" play. Investors are buying for the 1–2 year growth of the SaaS platform rather than a quick flip on Wednesday.
6. Final Verdict: Should You Bid on Day 3?
The "Yes" Case:
You want exposure to the Loyalty & Fintech SaaS space.
You are impressed by the 40%+ ROCE and the expansion into the US and UAE markets.
You are a high-risk investor comfortable with the SME platform's liquidity.
The "Caution" Case:
You are looking for instant listing gains (the ₹0 GMP suggests these may be low).
You find the ₹2.92 lakh minimum too high for an SME play with "eyebrow-raising" recent profit spikes.
GMP IPO Watch